Senior Category Development Analyst

  • All Posting Locations: Auckland, Auckland, NZ
  • Job Functions: Marketing
  • Date Published: October 3, 2025
  • Ref#: R-97014

Apply

An office with Kraft Heinz product images on the wall
a 4 pack of raspberry jell-o

About the Role

Job Description

The Company

We are a company that's passionate about food, people, and the planet. We're one of the world's top food companies, with a portfolio of iconic brands that bring joy and nourishment to millions of people around the world.

Our culture is built on a foundation of innovation, collaboration, and continuous learning. We empower our people to take ownership of their work, to experiment, and to innovate. We celebrate our successes and learn from our failures. And we're always looking for talented and passionate individuals to join our team and help us shape the future of food.

The Role

The Senior Category Development Analyst is responsible for supporting the Category Development Manager in developing retailer-tailored strategies that support the delivery of our company’s targets.

Key responsibilities

Category Vision:

  • Works to provide category insights to fuel category opportunities in assigned cluster. Supports the development of the category vision by helping to assemble the right insights. Works with 3rd party providers to do this. Manage relationships with key 3rd party data suppliers on shopper

  • Supports the Category Development Manager to assemble the right insights (Scan, Shopper, Consumer, desk and internal data) and reporting to seize opportunities as part of category development plans with assigned cluster. Works also with Category Customer and Marketing to validate the SOP

Assortment

  • Support the Category Development Manager with the optimization of product assortment opportunities across the category portfolios with the right internal and external insights and learnings

Price Realization/PPA

  • Supports with insights the development of the analysis on assigned Cluster with RGM  where we need to analyse brand pricing based on consumer/shopper trends to determine the final average price for brands (Avg Shelf and promo relative to key competitors and Private Label).

JBP & Range Support

  • Supports the Category Development Manager in preparing for Range Reviews in Key Customers across ANZ for assigned prioritsed cluster categories – assembles supporting data and insights for key submissions as part of the Range review process

  • Support the sizing and recommendation of future NPD opportunities through category and consumer logic / rationale

  • Supports the development of Cluster AOP and Strategic Planning Process by ensuring all Category Opportunities are captured for SOP and support the Category Dev Manager in agreeing these across marketing, Sales activation

Living our Values

  • Perform assigned tasks in accordance with all Kraft Heinz Food Safety, Environmental, Health and Safety, and Ethical and Human Resources policies, programs and goals.

  • Uphold the Kraft Heinz values and to work in a way that contributes to the company’s vision

We're looking for someone with

  • 4+ years of working experience in Category Management and Shopper insights, Key Account Management or Sales related function. FMCG is desired.

  • Strong commercial acumen, ideally through direct experience in Sales or Category management

  • Nielsen and/or Aztec scan/panel is advantageous

  • Advanced Excel and Power Point

  • Promotion and/or range modelling

  • Store Layout software such as: Apollo, JDA

Ready to make an Impact?

If you're passionate about food, people, and the planet, and you're looking for a career that's both exciting and rewarding, we invite you to join our team. We offer a dynamic and supportive work environment, opportunities for growth and development, and a chance to make a real difference in the world.

We're an Equal Opportunity Employer!

We are an equal opportunity employer, and we're committed to providing a workplace that's free from discrimination and harassment. We welcome applications from people of all backgrounds, including:

  • People with disabilities

  • Women

  • Visible minorities

  • Indigenous peoples

  • LGBTQIA+ peoples

  • Veterans

Location(s)

Newmarket – Auckland

 

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

Digital at Kraft Heinz

The
Builders

Our Digital team empowers every aspect of our business.

Discovering what’s next in food using Python, Azure ML and Alteryx. Building and designing apps. Improving our supply chain.

We’re bringing agility to beloved brands across the globe — making life delicious for our customers and communities, today and tomorrow.

A group of people sitting around a laptop
a jar of Kraft Crunchy Peanut Butter

HR at Kraft Heinz

The
Facilitators

People are what makes Kraft Heinz great. Today. And tomorrow.

In Human Resources, we’re finding and developing great talent to continue our legacy. We’re here for every colleague, for their performance and their wellbeing.

Together, we’re helping everyone to grow their own way.

A woman is talking to another woman at an event.
a jar of Heinz Garlic Sauce

Manufacturing at Kraft Heinz

The
Makers

Our Manufacturing team is a fully-integrated end-to-end supply chain. We’re the backbone of Kraft Heinz. The people behind the products, delivering the highest quality and value.

Whether you’re a seasoned manufacturing veteran or new to the world of plants, there’s tons of opportunity for career growth and development.

NEED ALT
a squeeze bottle of Wattie's Steak Sauce

Marketing at Kraft Heinz

The
Strategizers

Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.

We’re the architects of category growth, making sure our brands are front and center — winning the battle for attention in the minds of people everywhere.

A group of people sitting around a table with a laptop.
a package of Maxwell House Vanilla Iced Latte foam

R&D at Kraft Heinz

The
Creators

Our Research and Development team creates high-quality products that push the boundaries of what’s possible. Innovation is what gets us up in the morning!

Whether you want to develop your technical skills or grow as a people manager, there’s a place for you here to advance your career.

NEED ALT
a box of Delimex Chicken Taquitos

Sales at Kraft Heinz

The
Connectors

Our Sales team drives multibillion dollar distribution strategies. And we do this across channels and across the whole world!

We thrive wherever consumers can meet iconic and innovative brands — in retail, on-trade, and B2B. We’re the closest people to our customers, getting our products to the right people, in the right places.

Man smiling and sitting at a table
a package of Heinz by Nature tomato mozarella pasta
Collage of Traci

Hear from
our people

“Kraft Heinz doesn’t just talk about their values, they live it every day.”

Traci
Senior Customer Sales Manager

Collage of photos of Michael

Hear from
our people

“The best is yet to come at Kraft Heinz. I’ve experienced the launch of a new purpose, new vision and values. Now I’m seeing all of those things truly take shape and that is very exciting.”

Michael
Associate Director Pension

Headshot of Manetta

Hear from
our people

“The best thing about working at Kraft Heinz are the benefits and opportunities for growth and career development.”

Manetta
Talent acquisition Specialist

A group of people standing in front of a wall of photos of Kraft Heinz brand products.

About Us

Kraft Heinz is a global food company with a delicious heritage.  Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.

We’re on a mission to disrupt not only our own business, but the global food industry. Consumer obsession and unexpected partnerships fuel our progress. As we drive innovation company-wide.

Our people are connected by a culture of ownership, agility and endless curiosity. We believe in being good humans — working to improve our company, communities, and planet.

We’re proud of where we’ve been and even more thrilled about where we’re headed as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our iconic and nostalgic brands.

Good isn’t good enough. We choose greatness every day by making bold decisions and challenging what’s ordinary. All while celebrating our wins – and failures – as we work together to transform the future of food.

An office with Kraft Heinz product images on the wall