Sr. Manager, Consumer Insights – Delimex/Taco Bell

Job Description

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.

*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

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Sr. Manager, Consumer Insights – Mexican (Delimex & retail Taco Bell) at a glance…

As the key strategic business partner and consumer insights lead for the Delimex & Taco Bell (retail) brands within the Easy Ready Meals (ERM) platform, you will have the opportunity to directly impact and influence the future strategic direction of two of our strategically prioritized brands. In this role, you will be responsible for helping to drive the voice of the consumer for your brands and develop and implement the strategy for these brands by influencing key decisions across the base and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions, to advertising/communication evaluation (and more).

As such, this role requires a person who can be:

• Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrates understanding of the consumer, research methodologies/techniques, standard processes, and brand strategies to drive the business forward.
• Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders in an impactful way.
• Impactful: Influence "so-what’s" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
• An Owner: Independent leader with the ability to dig into the details and craft a robust learning plan against key objectives and intended use of results. Able to think-critically about what is the right thing to do (versus what others might suggest or has been done before) and politely challenging our partners, when necessary, to make sure that we are asking the right questions and driving actionable results.
• Collaborative: Ability to build and maintain partnerships within insights, outside agencies, and among cross-functional partners across the organization.
• Flexible: Be flexible and creative to adjust/adapt to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results.
• Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.

What's on the menu?

• Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Renovation and Communication Evaluation.
• Develop and lead comprehensive research plans for both existing products and near-in new products from scoping, concept development, screening, optimization and post-launch analysis, packaging graphics and structure, advertising/communication evaluation & testing, etc.
• With Lead and Head of Insights support, lead yearly brand situation assessment with research vendors in preparation for growth planning with team.
• Evaluate sales impact of media campaigns and recommend optimizations to improve efficiency, effectiveness and return on investment.
• Guide the strategic direction and positioning of renovation, product quality and value-engineering initiatives by delivering clear consumer insights, developing strategic guardrails/action-standards for success, etc.
• Conduct bi-annual brand health assessments for retail Taco Bell & Delimex, including Brand Health Tracking results analysis and presentation.
• Help develop research Best Practices for the organization.
• Work with research vendors to provide Best-in-Class research approaches for quality, agility, speed and breakthrough insights.

Recipe for Success – apply now if this sounds like you!

• Advanced experience in a strategic insights/consumer research role within CPG, and consumer insights experience on the client-side
• Proficient in various custom market research techniques, including both qualitative and quantitative methods
• Experience working with both primary and secondary data sources
• Knowledge of syndicated research tools (e.g. Nielsen, Circana, etc.) as well as agile research methodologies, tools, and applications
• Understanding of marketing processes, business strategy, and brand renovation/ repositioning
• Strong analytical skills
• Strong sense of ownership and commitment to results
• Confidence to adapt to and lead changing priorities
• Strong storytelling skills and ability to influence all levels of the organization
• Ability to lead multiple projects simultaneously
• Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite)

Hybrid 3 days a week in office (Tues / Wed / Thurs), 2 days remote. Based out of Chicago office.

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.