Senior Analyst – Marketing Analytics

Job Description

What's on the Menu:

We are looking for a Marketing Analytics and Investment Strategy Senior Analyst to join our Market Insights & Analytics Team. You will have the opportunity to impact the full portfolio of Kraft Heinz brands.

In this role you will be responsible for data governance, capabilities, and business analytics across key Kraft Heinz markets, providing cross-functional teams with critical support and insight to drive the business. The team works very closely with Brand Leaders, Finance, Procurement, Insights, Category and Sales.

Key Ingredients:

• Become a trusted partner to cross functional teams across markets and brands by being the subject matter expert on our critical data sources and how to leverage them to drive business performance.
• Help ensure the data from our supplier partners is an accurate representation of our business performance, and is embraced by the teams as required to drive growth.
• Work with research vendors to provide best in class market analytics approaches for agility, speed and breakthrough insights. Help develop said market analytics best practices for the organization.
• Address ad hoc questions from leadership & retail teams to provide data-based analysis, using an array of research sources on hand. Examples:
  – Utilise data analysis and research toolkit to identify trends and patterns
  – Communicate findings and insights to stakeholders
  – Develop and maintain a deep understanding of Kraft Heinz product portfolio,
  target audiences, and industry trends
  – Analyse sales and market share data, provide insights to Marketing, Sales
    and Finance teams, in order to inform critical decision making to continue to
    grow the business
• Coordinate with local markets on data contracts and needs.
• Manage international performance dashboards, provide training as needed.
• Lead cross-functional continuous improvement projects in partnership with digital teams, ensuring projects under responsibility are managed with utmost quality and timeliness.

Recipe for Success: Apply if it sounds like you

• 3-5 years of experience in analytics/insights, preferably within CPG, in either manufacturer-side or agency-side
• Experience with quantitative and/or qualitative research methods.
• Robust experience working with data sources including syndicated research tools (e.g. Nielsen, Circana, Kantar, Euromonitor, etc).
• Understanding of Consumer & Shopper Insights functions, preferably within CPG space.
• Ability to analyse and interpret data from various sources to draw meaningful insights and offer recommendations.
• A track record of strong collaboration with cross-functional partners e.g. Procurement, Marketing, Finance, Sales, as well as vendor partners.
• Effective communicator, strong organisation and presentation skills (written, oral, and across Microsoft Office Suite). Capable of telling a story with data and research.
• Technical proficiency in PowerBI and/or Tableau. Experience with Snowflake is beneficial but not essential.
• Must be confident in presenting recommendations to stakeholders in the organization, and be influential in sharing data-based recommendations.
• Comfortable working with ambiguity. Bias toward action and ability to manage multiple projects at once
• Beneficial to have experience in supplier partner evaluation and contract reviews.

What we offer you / You deserve

• An ambitious employer: we want to the best for you;
• A fast career track like only few other companies can match;
• Hybrid working model
• Discount on health insurance
• Discounted gym membership
• Always room for new ideas; if you have an excellent idea, please let us know, and we can set it in action!

We hope you find a seat at our table!

Location(s)

London – The Shard

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.