eCommerce Specialist

This role is responsible for the optimisation of the Kraft Heinz digital shelf across all online platforms including but not limited to retailer websites, Amazon, brand/D2C websites, marketplaces, quick commerce and food service across ANZ. This role reports into the Head of eCommerce ANZ.

Key Responsibilities:

• A hands-on approach to driving CPC (cost-per-click) together with sales teams, utilising technology available and providing recommendations on budget and strategy 

• Driving A+ content across all brands and products where relevant, using technologies such as Profitero to track content score 

• Work on strategies & tactics to improve organic search ranking across all relevant online platforms  

• Maintain Salsify / SKUvantage technology workflows to ensure correct product information, optimising the process and implementing any advancements required by retail partners or new platforms 

• Engage with our external digital shelf partners / vendors to troubleshoot issues, add new features, conduct business reviews 

• Develop business cases and clearly communicate findings to both internal and external stakeholders to drive sales and improve the online shopping experience in ANZ 

• Create and monitor data reports to analyse trends to highlight opportunities and address risks to the Kraft Heinz portfolio 

• Align with the marketing direction to ensure brand and product features are well presented. 

• Troubleshoot technical issues 

• Evangelizing digital shelf within the organization. Conduct trainings when necessary, collaborate with other functions and continue to reiterate the importance of digital shelf execution 

• Perform assigned tasks in accordance with all Kraft Heinz Food Safety, Environmental, Health and Safety, and Ethical and Human Resources policies, programs, and goals. 

• Uphold the Kraft Heinz values and to work in a way that contributes to the company’s vision 

• A background in Retail/FMCG with knowledge across both sales and marketing  

• Demonstrated experience of taking responsibility for online channels and self-motivated team member 

• Strong communicator with knowledge of the digital space  

• Demonstrated analytical skills and forecasting/planning abilities 

• Experience of using insights to influence and drive decision making 

• Demonstrated track record driving growth across online channels through online retailers and/or direct eCommerce platforms; 

• Strong technical knowledge  

• A strong understanding of website optimization