Regional Sales Manager, East – Primal Kitchen

The Eastern Regional Sales Manager for the Natural/Specialty channel manages sales efforts for Primal Kitchen in the Eastern territory. The Eastern Regional Sales Manager is responsible for strategically managing the broker network of sales reps and working closely with the Director of Sales-East to implement key strategies and growth initiatives. 

RESPONSIBILITIES/DUTIES: Please note that the duties may vary depending on department size, organizational structure and/or geographic location. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job. 

Scope 

• Sales Organization – Work with Director of Sales-East 

• Marketing – Work collaboratively with Marketing Team 

• Brokers – Work with and Manage broker network 

• Data – SPINS/Nielsen 

• Focus on Natural/Specialty Channel Key accounts and Independents. 

Duties 

• Manage Natural/Specialty sales in the East. 

• Key Account Management of The Fresh Market, Earth Fare, Heinen’s, Big Y, Market 32, Roche Bros, Tops, and other Natural/Specialty key accounts and Independents. 

• Deliver growth in Natural/Specialty channel by effectively managing broker network, distributors and developing key buyer relationships.   

• Work to effectively fill distribution voids with new and existing   accounts 

• Create and execute promotional plan for account base 

• Achieve assigned volume and profit goals 

• Work closely with marketing and shopper marketing team to support initiatives in your region 

• Present products and conduct category reviews to increase sales and establish new accounts by emphasizing the quality advantage of Primal Kitchen products versus the competition 

• Use Spins and Nielsen data effectively to create compelling sell in stories  

• Competent handling of all related administrative duties including new item paperwork, promotional paperwork, internal reporting and tools etc. 

• Continual effort to develop and exploit new opportunities that are compatible with company goals 

MINIMUM QUALIFICATIONS: The following are the minimum qualifications, which an individual needs in order to successfully perform the duties and responsibilities of this position. Please note that the minimum qualifications may vary based upon the department size and/or geographic location. 

• A self-starter with a minimum of 2 + years of sales experience utilizing brokers, direct key account and independent retailer management experience 

• Experience working for a fast-growing food company 

• Strong organizational, negotiating, quantitative and leadership skills 

• Demonstrated understanding of the dynamics of the packaged food business  

• Track record of entrepreneurial accomplishments, not risk averse 

• Drive and commitment with a high degree of flexibility 

• Ability to multi-task while remaining customer focused 

• Demonstrated ability to effectively use syndicated data to best sell in new items or manage current business 

• Ability to create effective retailer presentations to achieve specific goals  

Key Competencies: 

• Leadership 

• Excellent communication skills 

• Planning and organizing 

• Situation analysis and decision making 

• Initiative 

• Technical Skills 

Skills/Abilities: 

• Ability to analyze complex data and develop innovative recommendations and solutions 

• Excellent planning, organizing, and project management skills 

• Excellent verbal, written and presentation skills 

• Strong orientation for quality and results 

• Ability to interact effectively at all levels and across diverse cultures 

• Ability to be an effective team member and manage various projects 

• Ability to assist in facilitating progressive change