Western Regional Sales Manager

  • All Posting Locations: NA, CA, US
  • Job Functions: Sales
  • Date Published: June 26, 2025
  • Ref#: R-94162

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About the Role

Job Description

The Western Regional Sales Manager for the Natural/Specialty channel manages sales efforts for Primal Kitchen in the Western territory. The Western Regional Sales Manager is responsible for strategically managing the broker network of sales reps and working closely with the Director of Sales-West to implement key strategies and growth initiatives.

RESPONSIBILITIES/DUTIES: Please note that the duties may vary depending on department size, organizational structure and/or geographic location. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.

Scope

  • Sales Organization – Work with Director of Sales-West

  • Marketing – Work collaboratively with Marketing Team

  • Brokers – Work with and Manage broker network

  • Data – SPINS/Nielsen

  • Focus on Natural/Specialty Channel Key accounts and Independents.

Duties

  • Manage Natural/Specialty sales in the West.

  • Key Account Management of Natural Grocers, New Seasons, PCC, Nugget, NW Grocers, Gelson’s, Raley’s and other Natural/Specialty key accounts and Independents in region.

  • Deliver growth in Natural/Specialty channel by effectively managing broker network, distributors and developing key buyer relationships. 

  • Work to effectively fill distribution voids with new and existing   accounts

  • Create and execute promotional plan for account base

  • Achieve assigned volume and profit goals

  • Work closely with marketing and shopper marketing team to support initiatives in your region

  • Present products and conduct category reviews to increase sales and establish new accounts by emphasizing the quality advantage of Primal Kitchen products versus the competition

  • Use Spins and Nielsen data effectively to create compelling sell in stories

  • Competent handling of all related administrative duties including new item paperwork, promotional paperwork, internal reporting and tools etc.

  • Continual effort to develop and exploit new opportunities that are compatible with company goals

  • Other duties as assigned

    MINIMUM QUALIFICATIONS: The following are the minimum qualifications, which an individual needs to successfully perform the duties and responsibilities of this position. Please note that the minimum qualifications may vary based upon the department size and/or geographic location.

    • A self-starter with a minimum of 2 + years of sales experience utilizing brokers, direct key account and independent retailer management experience

    • Experience working for a fast-growing food company

    • Strong organizational, negotiating, quantitative and leadership skills

    • Demonstrated understanding of the dynamics of the packaged food business

    • Track record of entrepreneurial accomplishments, not risk averse

    • Drive and commitment with a high degree of flexibility

    • Ability to multi-task while remaining customer focused

    • Demonstrated ability to effectively use syndicated data to best sell in new items or manage current business

    • Ability to create effective retailer presentations to achieve specific goals

    Key Competencies:

    • Leadership

    • Excellent communication skills

    • Planning and organizing

    • Situation analysis and decision making

    • Initiative

    • Technical Skills

    Skills/Abilities:

    • Ability to analyze complex data and develop innovative recommendations and solutions

    • Excellent planning, organizing, and project management skills

    • Excellent verbal, written and presentation skills

    • Strong orientation for quality and results

    • Ability to interact effectively at all levels and across diverse cultures

    • Ability to be an effective team member and manage various projects

    • Ability to assist in facilitating progressive change

    Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

    New Hire Base Salary Range:

    $88,000.00 – $110,000.00

    Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

    The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

    Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

    Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

    You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

    • Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

    • Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

    • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

    • Financial – 401k, Life, Accidental Death & Dismemberment, Disability

    Location(s)

    Home Based GEO PK

    Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.

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    Kraft Heinz is a global food company with a delicious heritage.  Our emerging and iconic food and beverage brands deliver the best taste, fun, and quality to every table we touch. Worldwide.

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    Why Us

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