CMI Manager

Job Description

Take as consumer insight assistant manager, to generate and deploy insights with impact that influence strategies and execution to unlock sustainable and profitable business & brand growth and drive impactful innovation.

Key parts are to –

• Think proactively and work out strategy plan through tracking retail and (Away-From-Home) channels opportunities in Western cuisine and Chinese cuisine:
• Drive business performance through
  • Sell-in support: Working closely with both brand marketing, commercial and R&D for idea exploration and insight support
  • Translate internal briefs into projects (including refining the initial brief and asking the ‘right questions, working through potential hypotheses, and storyboarding the output)
  • Forecast retail and AFH cuisine industry data based on logic hypothesis and reasonable rationale behind
  • Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of database and business data
  • Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, communications, and new product development
  • Synthesizing data and analysis into impactful, action-orientated reports for internal stakeholders
  • Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in a formal presentation style

KEY REQUIREMENTS

• Passionate about food, catering and sauces & condiments
• Have business sense and business oriented thinking mindset in AFH and retail channel.
• Can-do attitude and result oriented
• Min. 8-10 years FMCG working experience in marketing research industry with comprehensive knowledge & experience for research methodologies and strong analytical sense.
• Well in managing agencies or leadership experience
• Eager to drive business & strong influence capability
• Strong presentation capability
• Fluency in Mandarin and English, both oral and written
• Computer literacy, e.g. Excel, Powerpoint, Word.
• Bachelor’s degree or above
• Food relevant category is a plus

Privacy Notice：

中文版本：

我们非常重视对您的个人信息的保护。您申请我们的职位表明您已阅读并同意卡夫亨氏中国按照《卡夫亨氏隐私声明（中国区）》对您的个人信息进行处理，具体内容请查看链接：https://docs.qq.com/pdf/DR1lDUVhGVkNsT1NP

英文版本：

We attach great importance to the protection of your personal information. By applying for positions with us, you represent that you have read and agreed to the processing of your personal information by Kraft Heinz China in accordance with KRAFT HEINZ STAFF PRIVACY NOTICE (MAINLAND CHINA). For details, please refer to the link: https://docs.qq.com/pdf/DR1lDUVhGVkNsT1NP

Location(s)

Shanghai – Central Park, Huangpu

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.