Consumer Insights Manager MEA

Job Description

We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.

ou’ll work in an impactful team- alongside peers, always trying to reach the next level. You’ll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East & Africa business.

In brief- you will be responsible for the delivery of consumer insights – to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish “one view of the consumer”.
 

Responsibilities:

• Turn consumer- trend and business performance data into compelling insights- which are actionable & relevant

• Collaborate with category & marketing teams- agencies & the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions

• Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation

• Find opportunities to drive further growth in category development & innovation

• Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept & copy tests

• Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)

• Using syndicated data to answer business needs and drive growth

• The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.

• Ensure that Insight work is delivered in a timely and efficient manner.

• Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.

• Example of key projects that you will support running: consumers understanding, innovation development and validation, brand activation well as performance understanding.

What you bring:

• Established track record in consumer insights- interpreting data into meaningful information and actions.

• Highly proficient consumer researcher displaying a broad & diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative & quantitative- continuous & ad hoc)

• Commercially minded- understanding marketing principles and how brands are managed in order to grow

• Highly numerate with advanced analytical skills & ability to prepare reports and presentations to tight deadlines

• Ability to Simplify

• Effective Communicator

• Strategic thinker 

• Analytical

•  Curious- open- creative

• Resilience

• 7 years of experience in Research Field.

Location(s)

El Tagamoa El Khames Commercial Office

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.