Brand Manager, Marketing – Recipe Cheese

Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. 

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone.  You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Position Summary

The Brand Manager, Recipe Cheese Marketing will shape the future of KraftHeinz ~$500M shelf stable cheese business which includes Velveeta, Cheese Whiz & Kraft Jar Cheese. They will be responsible for defining the short & long-term strategy of their portfolio and leading a cross-functional team to deliver on that commitment. This position reports to the Cheese Platform Director.

Key Components of the Role

• Own the P&L for the recipe cheese business and be accountable for delivering profit, volume, and market share objectives

• Lead planning routines for Recipe Cheese portfolio including 1/3YP brand plans, integrated business cycle, AOP planning, budget, category stories, etc.

• Partner across business units with other Velveeta brand teams (M&C category, comms & innovation) to ensure a cohesive Velveeta masterbrand strategy

• Define the short and long-term strategy of recipe portfolio and shelf stable cheese category; build a POV on renovation / innovation opportunities, pricing/promo, cost & product mix optimizations as well as marketing support needed to drive demand

• Leverage syndicated data sources to understand own brand & competitor performance, bringing forth insights, and actions plans that drive key business targets

• Partner with cross functional teams across various commercial initiatives

• Manage and develop Analyst supporting recipe business

Highlights of Select Projects On the Horizon:

• Build out the pipeline & activation plan for Limited Edition flavored cheese dips (i.e. Beer cheese)

• Develop a perspective and plan for renovating Velveeta mini blocks & sauces products

• Define the future of the Vel-Rotel partnership and redefine business display strategy

• Scale launch of Velveeta Queso, building and refining go-to-market plans in real time

• Define the future of Cheese Whiz & Kraft Jar products

Qualifications

• Bachelor’s Degree in Business, Marketing, or related field; MBA with Marketing emphasis preferred

• Operates with a sense of urgency and drive for results

• Advanced interpersonal and communication skills 

• Strategic capability and experience in marketing plan development; situation assessment, strategy and tactical plan development 

• Experience in cross-functional team management 

• Ability to handle simultaneous projects and deliver on timelines 

• 5+ years’ experience in marketing for an established or startup CPG company

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$118,400.00 – $148,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.