Sr. Analyst, Experiential Marketing

Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Planters, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. 

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone.  You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Position Summary

As Senior Analyst, Experiential Marketing, you will play a vital role in helping Kraft Heinz create culturally relevant, insight-driven brand experiences. You’ll help bring our brands to life through moments that connect with people, shape culture, and accelerate growth—while building stronger connections between our operator partners (restaurants, hospitality groups, and foodservice providers) and the consumers they serve.

Reporting directly to the Senior Manager, Experiential Marketing & Cultural Partnerships, you will support the strategy, planning, execution, and measurement of experiential activations and cultural partnerships that drive impact for Kraft Heinz brands and our partners. This is a highly collaborative, detail-oriented role that blends creativity with analytics. You’ll assist in the coordination of B2B and B2C experiential events, develop presentations and post-event reporting, manage project timelines, and help bring to life activations that deliver both brand equity and commercial value.

Key Responsibilities

Program & Event Support

• Assist in the planning, coordination, and execution of experiential activations—both consumer-facing and industry-facing—ensuring all elements are aligned with brand strategy and business goals.
• Support project management efforts across cross-functional teams and agency partners to ensure timely and high-quality delivery of activations.
• Maintain detailed project timelines, budgets, and documentation to track key milestones and deliverables.

Analytics & Insights

• Lead the collection, organization, and analysis of performance data from experiential programs and partnerships (e.g., engagement metrics, ROI, partner performance, post-event surveys).
• Translate data into actionable insights and develop recap reports that inform future activations and continuous improvement.
• Monitor and synthesize industry trends, competitive activities, and cultural insights to inform strategy and inspire new ideas.

Creative & Strategic Development Support

• Contribute to the development of creative briefs, partner proposals, and presentation materials to support stakeholder alignment and agency direction.
• Assist in evaluating partnership and sponsorship opportunities through research and data-backed recommendations.
• Help manage the activation calendar and internal reporting tools to maintain visibility of upcoming events and results.

Collaboration & Communication

• Collaborate closely with teams across marketing, culinary, sales, brand, and agency partners to ensure seamless integration of experiential marketing into broader initiatives.
• Act as a key liaison between internal stakeholders and external vendors/partners to ensure clear communication, alignment, and executional excellence.
• Support administrative needs for the team, including budget tracking, invoicing, and logistics coordination as needed.

Qualifications

• 2–4 years of experience in experiential marketing, brand marketing, event coordination, or partnerships—ideally in food, hospitality, or lifestyle-focused industries.
• Strong organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Analytical mindset with experience gathering and interpreting marketing data to support business decisions.
• Excellent communication and presentation skills; proficiency in Microsoft PowerPoint and Excel required.
• Familiarity with marketing and event metrics, project management tools, and digital collaboration platforms a plus.
• Passion for food, culture, and creating meaningful brand experiences.
• Willingness to travel occasionally for activations and events (approx. 5–10 times per year).

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$88,000.00 – $110,000.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.