Lead, Consumer Insights

Job Description

We are seeking a strategic, hands‑on Consumer Insights Lead to partner with Marketing and cross‑functional teams for a platform of brands. This role will shape consumer strategy and drive growth by translating consumer and market data into clear, actionable recommendations that inform brand positioning, targeting, renovation and innovation decisions, and communication effectiveness.

Key skills

• Strategic: Act as a trusted strategic partner to Marketing and senior stakeholders; apply strong knowledge of consumers, research methods and business context to drive forward-looking decisions.

• Influential: Build relationships and influence stakeholders at all levels across the organization.

• Impactful: Turn findings into clear “so‑what / now‑what” recommendations that drive commercial outcomes.

• Ownership & Agility: Operate with entrepreneurial thinking—design scalable approaches without relying on off‑the‑shelf solutions.

• Flexible: Manage ambiguity, pivot priorities, and deliver under changing business needs.

• Clear Communicator: Present concise, persuasive insights and stories that generate empathy and alignment.

• Self‑Starter: Manage multiple workstreams, set priorities and implement plans.

• Analytical: Synthesize quantitative and qualitative data, recognize patterns and advise brand actions.

• Collaborative: Work effectively with cross‑functional partners in a fast‑paced environment.

• People Leader: Coach, develop and grow a high‑performing insights team.

• Curious & Action‑Oriented: Demonstrate intellectual curiosity and a focus on tangible business impact.

Key responsibilities

• Serve as the primary strategic insights partner for a platform of brands and related marketing capabilities (e.g., creative development, innovation/capabilities, and partnerships/entertainment).

• Lead development and execution of the platform learning agenda and annual research roadmap.

• Design, oversee and synthesize qualitative and quantitative research programs; integrate syndicated, primary and internal data to identify growth opportunities and risks.

• Translate insights into actionable recommendations for brand strategy, consumer targeting, renovation and NPI decisions, and communication evaluation.

• Own recurring “special topics” and trend reporting (e.g., demographic cohorts, cultural trends) and present implications to leadership.

• Build scalable frameworks, templates and processes to support multiple brands while enabling bespoke research when needed.

• Manage external research vendors, budgets and vendor selection; decide when to outsource versus build internally.

• Lead a small team: hire, mentor and develop direct reports; delegate workstreams and ensure high‑quality delivery.

• Balance short‑term requests with longer‑term strategic initiatives and operate effectively in ambiguity.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$137,400.00 – $171,700.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.